Don Whaley, VP of North America at Kornit Digital03.08.23
But what if their attire itself reflects a commitment to a worthwhile cause? That is the mindset driving organizations like RCGD Global and its Red Carpet Green Dress™ initiative, which promotes eco-consciousness in global fashion design and production. With the support of celebrities taking to the “red carpet” each awards season, the initiative partners with the Academy of Motion Picture Arts and Sciences to spotlight the cause of making fashion more sustainable.
Celebrities may have the platform to model sustainably-made apparel for the world, but making sustainable apparel accessible—or the norm, the expectation—for consumers worldwide is the true objective, and one that may be closer than many even within the fashion industry may realize.
Reconciling the fashion world with deman