Ministry of Tourism is organising International Tourism Mart at Shillong in Meghalaya from Tuesday to create awareness about tourism potential of North East Region. The event is scheduled to be inaugurated by Tourism Minister G. Kishan Reddy and will be attended by Tourism Ministers of North Eastern states. The three-day event will provide a platform for North Eastern stakeholders to interact with their counterparts from both within the country and overseas markets. The International Tourism Mart is an annual event held by the Ministry in one of the northeastern states on a rotation basis.

This event has also been planned as a Green Event by adopting low-carbon options along the lines of the action points formulated by Environment Ministry for the implementation of Mission LiFE. There will be no use of Single Use Plastic, and a digital and paperless route will be followed as well as a tree plantation drive will be undertaken.  

During the event, the eight North Eastern States would present updates on their new destinations as well as new opportunities in their states. Knowledge sessions and panel discussions with panelists from both the government and private sectors would deliberate on the advances and development of connectivity in the region.

The air connectivity in the North East has increased tremendously in the last few years. At present, there are more than 16 airports providing accessibility to tourist destinations in the North East Region.