DOWNERS GROVE, Ill.— Optimum Nutrition, the world’s #1 sports nutrition brand1 and part of Glanbia Performance Nutrition, announces four new, limited-edition flavors across the brand’s Gold Standard 100% Whey and AMIN.O. ENERGY product lines. All four options provide the Optimum Nutrition standard of quality – and taste – and are designed to delight in Fruity Cereal, Cinnamon Roll, Tropical Sunrise and Citrus Spritz flavors.
“For over 35 years, Optimum Nutrition has set the standard for trusted products to enhance consumers’ pre-and post-workout regimen,” said Jonathan Cannizzo, brand director at Optimum Nutrition. “We continue to deliver on quality – without compromising taste – giving our customers innovative taste-forward flavor offerings.”
The World’s #1 Best-Selling1 Protein Powder Brand Dials Up its Flavor Offerings
The new Gold Standard 100% Whey Fruity Cereal and Cinnamon Roll flavors provide 24 grams of high-quality protein – offering consumers a delicious way to reach their daily protein goals and fuel their post-workout or support muscle recovery. Designed with versatility in mind, the powders can be enjoyed first thing in the morning, before or after exercise – either mixed with milk, or water or incorporated in a smoothie.
• Gold Standard 100% Whey Fruity Cereal Protein Powder: With great-tasting fruity notes, the powder is reminiscent of a childhood breakfast favorite.
• Gold Standard 100% Whey Cinnamon Roll Protein Powder: The new flavor offers a pastry-inspired combination of cinnamon spice, sugar and vanilla frosting flavors.
“I recently turned 37 and as I’ve gotten older, I’ve found the combination of working out and getting the right amount of protein helps me reach my fitness goals,” said Brett Brown, TV personality and fitness enthusiast. “I’ve been using Optimum Nutrition Gold Standard 100% Whey as a source of protein and to support muscle recovery post-workout for over a decade. Double Rich Chocolate has always been my go-to flavor, but I recently added the new Fruity Cereal flavor in my rotation to add some variety.”
Optimum Nutrition Raises the Bar with an Anytime Energy Solution – now with a Tropical Twist
The same great benefits of AMIN.O. ENERGY – focus, energy, and muscle recovery support – are now offered in two new refreshingly-delicious flavor profiles. Each serving provides 100 milligrams of caffeine from natural sources – green tea and coffee bean extract – for energy and focus – and five grams of amino acids and electrolytes for hydration. The product can be enjoyed any time of the day or used for a pre-or post-exercise energy boost.
• AMIN.O. ENERGY Tropical Sunrise: Try a sunny sip of tropical energy with passion fruit, orange and guava taste notes.
• AMIN.O. ENERGY Citrus Spritz: Enjoy a twist of citrus-y energy – including lemon, lime and orange flavors.
The new flavors are currently available at select stores, and starting in early December, consumers can purchase all four flavors at OptimumNutrition.com. AMIN.O. ENERGY Tropical Sunrise and Citrus Spritz are offered in an 8.5 oz, 30-serving tub for $29.99 with Gold Standard 100% Whey Protein Powder Cinnamon Roll and Fruity Cereal offered in a 2lb, 30-serving tub, retailing at $49.99.
Gold Standard 100% Whey Protein Powder Cinnamon Roll and AMIN.O. ENERGY Tropical Sunrise launched at The Vitamin Shoppe stores and vitaminshoppe.com in October. Gold Standard 100% Whey Fruity Cereal Protein Powder and AMIN.O. ENERGY Citrus Spritz are available starting today at GNC stores nationwide and GNC.com.
1 Source: Euromonitor International Limited; Consumer Health 2023 edition, Sports Protein Powder category, % retail value share, 2022 data.
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