This article on AR mirrors is part of our Vogue Business Membership package. To enjoy unlimited access to Member-only reporting and insights, our NFT Tracker and TikTok Trend Tracker, weekly Technology and Sustainability Edits and exclusive event invitations, sign up for Membership here.
Almost a decade ago, “smart mirrors” were considered a key element in the “Retail 3.0″ revolution, as Rebecca Minkoff’s pilot was called in 2014. Later in 2016, the head of Neiman Marcus’s Innovation Lab said the mirrors were a way to add “wit and whimsy” to physical shopping. But the technology, which let people in stores virtually try on products or request new items from the fitting room, failed to take off.
Opinion Who knew that real-world retail could be so gratifying? A tech columnist comes out in defence of the local sh
The world has arguably shifted to online for all its exigency. With over 2.64 billion (and growing) online customer base, 2023 has been an incredible boon for s
The Swedish chain H&M has become the latest in the fashion sector to start charging shoppers to return unwanted items bought online.The group, the world’s
