European tour operator giant TUI Group is accelerating its international expansion with entry into the Latin American (LATAM) market.

This new sales region is a strategic move leveraging TUI’s technology and the expertise of its Spain and Portugal team.

TUI has been collaborating closely with travel agency partners in multiple countries, including Argentina, Mexico, Uruguay, and Colombia, to offer vacation experiences tailored to their customers.

It is launching a dedicated digital platform, allowing customers, travel agencies and partners to book tours and vacation packages, including experiences, directly on a localised TUI website.

Bookings can also be made via additional partners in the different LATAM markets.

Sebastian Ebel, CEO of TUI Group, said: “We have the expertise, the diverse product offerings, and the technological infrastructure to deliver exceptional vacations for anyone, anywhere in the world.”

The TUI dedicated platform is specifically designed for LATAM travel agents and their customers, loaded with a range of pre-defined packages, as well as the option to dynamically produce vacation itineraries.

The platform is now live and already contributing to sales growth. 

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