In a united effort to combat breast cancer, Xponential Fitness partners with the American Cancer Society, launching donation-based classes and raising funds across its fitness brands to support vital research

As breast cancer diagnoses continue to rise in the United States, global franchisor of health and wellness brands Xponential Fitness has announced a partnership with the American Cancer Society (ACS) to raise awareness and funds during National Breast Cancer Awareness Month this October.

According to the American Cancer Society, breast cancer has become the most diagnosed type of cancer among women, with an estimated 313,510 new cases expected in 2024. The collaboration between Xponential Fitness and ACS aims to support research, advocacy, and patient care, ensuring everyone has access to resources for prevention, detection, treatment, and survival of breast cancer.

Throughout October, Xponential Fitness will mobilize its diverse portfolio of fitness brands, which includes Club Pilates, Pure Barre, CycleBar, YogaSix, Rumble Boxing, and BFT, to offer donation-based classes at participating locations. Additionally, a percentage of sales from co-branded apparel will be donated to the ACS.

“At Xponential Fitness, we believe in the power of community and movement to uplift and support each other during life’s most challenging moments,” said Sarah Luna, president of Xponential Fitness.

“By partnering with the American Cancer Society, we’re raising funds crucial to the fight against breast cancer, while also empowering our members and teams to take part in this important cause. Together, we are helping to build a future where everyone has the resources and opportunity to overcome this disease.”

Importance of Physical Activity

The partnership not only aims to generate funds but also to promote the importance of physical activity for cancer fighters and survivors. Studies indicate that women who engage in regular physical exercise have a 10% to 20% lower risk of developing breast cancer compared to inactive women.

Xponential Fitness encourages its members to meet the recommended guidelines of 150 to 300 minutes of moderate-intensity aerobic activity or 75 to 100 minutes of vigorous activity each week, enhancing overall health and reducing the risk of chronic illnesses.

Patti Ferraro, a breast cancer survivor and CycleBar member, shared her inspiring story of resilience and community support. After her diagnosis in 2021, Ferraro underwent surgery, chemotherapy and radiation therapy. Throughout her journey, the CycleBar community provided unwavering support.

“CycleBar has been a constant source of strength throughout my breast cancer battle,” she stated. “When I was cleared to continue classes, it felt like coming home, and over three years later, the rides continue to be essential for my physical and mental recovery.”